ConversionXL

APRIL 28, 2021

Our open rate was great, at 37%, with a 7% click through rate. But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

APRIL 18, 2023

Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Want to test a new product? Agile Speed provides agility.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101