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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? Our open rate was great, at 37%, with a 7% click through rate. We launched our second campaign a week later, and the story got worse. to 4.87, a 33% increase in return rate.

Product 151
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. This ensures your ads are customized to help generate clicks. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

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