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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. For others, an MVP will include storefront, product search, payments, and order management. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow. What is an MVP in ecommerce?

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Consider separate product photography featuring local models or up-close shots of stitching and labels. Finally, campaigns may need a local makeover as part of an international ecommerce expansion. Decide on your approach for campaigns and promotions. Consider your product catalog and inventory mix. Activate and launch.

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Best of Aug. 19th - 22nd : Taking The Leap, Defining the Startup Process And Surveying The Landscape

Sell Or Die

In case you missed it, click the links below to listen to the full episodes If you’re sick of hearing “NO” at the end of sales calls, tired of worrying about your competitors, and ready to become known as your sales team’s QUOTA CRUSHER… THEN THIS 3-PART LIVE VIRTUAL SEMINAR SERIES IS THE GAME-CHANGING EVENT YOU’VE BEEN DREAMING ABOUT.

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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

With a great name and an effective tagline, prospects will remember your brand's uniqueness, mission, or what types of products you offer. Then, when they're looking for a product in your industry or space, they might think of your brand's name and catchy tagline. 7 Australian Companies With Great Taglines.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Visual product ads Where you sell a product, Google provides the option of visual shopping ads (product listing ads, or PLAs) that can help a user see what they will be clicking on.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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