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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. For others, an MVP will include storefront, product search, payments, and order management. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow. What is an MVP in ecommerce?

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

Product 151
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Going International? Tips for Global Ecommerce Expansion

Salesforce

Fill in remaining markets with a verified third-party international fulfillment service. Consider separate product photography featuring local models or up-close shots of stitching and labels. Finally, campaigns may need a local makeover as part of an international ecommerce expansion. Your localization checklist.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Want to test a new product? Agile Speed provides agility.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Not because they have a conversion problem but because they never really nail the product or how to market it. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service. Change who your product is for.