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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. For others, an MVP will include storefront, product search, payments, and order management. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow. What is an MVP in ecommerce?

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Check if the digital and logistics capabilities can support more growth. This exercise will help determine the countries fertile for growth: Search for consumers abroad who know your brand. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot

If successful, the startup has the capital to continue building its products or providing new features to customers. Your business is becoming increasingly mature, and you're looking to hire more employees to turn your product prototype into the real deal. If not, the company may have to close its doors forever. Series A Funding.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.