Remove Campaign Remove Cross-sell Remove CTR Remove Retail
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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. What is a retail media network? Was it the creative? Where it ran?

Retail 104
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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.). With the Fidelity campaign, I was bidding at $3.43

Process 68
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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Imagine you’re a clothing retailer. One campaign in particular delivered a 35.5X lift in ROI.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. They then built and implemented their account-based multi-touch marketing campaign around those targets. Native ads.

Launch 100
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Sales Data Analysis: 9 Ways to Help You Easily Make Revenue

Lead Fuze

By collecting and cross-referencing in sales data analysis, it’s possible to build highly-personalized value propositions tailored to the specific needs of each customer segment. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%. for non-transactional emails.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111