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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123
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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Websites selling different things are different and even if they sell the same products, their target audience might be different. Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Nicolas Visiers : User Experience Testing – Practical cases.

UX 85
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How to Identify Customer Pain Points: Comprehensive Guide

Lead Fuze

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. Importance of Monitoring Consumer Feedback on Social Media To make your social ad campaigns shine brighter than a disco ball, you need to keep an eye on consumer feedback. It’s all about how you fill that gap, baby.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Value = (Knowledge + Process) x Skill x Attitude. What engages and when does that sell? Mind = blown*.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Image Credit.

Growth 86
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

To navigate the list, you can filter out tools based on function as well as for which size company it works best. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. We also gave the option to view only Peep’s favorite tools as well.