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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Secondly, Ad Group #1 across all campaigns drives to the final URL with Page=A, Ad Group #2 drives to page=B, and Ad Group #3 will click to page=C.

CTR 93
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The Lost, Ancient Guide to Better Copywriting

ConversionXL

CTR, lift, decision fatigue, UVP). High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. Both of these campaigns use nostalgia to get their audience in the right frame of mind, the frame of mind that makes it easier to persuade them.

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The Straightforward Guide to the Google Display Network

Hubspot

Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. The standard CTR for this network is still under 0.5%. Here are some high-impact areas for tightening audience targeting where it counts.

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How Google ending continuous scroll could impact ORM

Search Engine Land

The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, according to a study by Backlinko. As the ranking position drops, so does the CTR, with the #10 spot only capturing about 2.5% If your most positive content is relegated to positions beyond the 10th link, it essentially becomes invisible.