Excel pivot table best practices for search marketers
Search Engine Land
NOVEMBER 7, 2022
In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Secondly, Ad Group #1 across all campaigns drives to the final URL with Page=A, Ad Group #2 drives to page=B, and Ad Group #3 will click to page=C.
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