Sales Hacker

NOVEMBER 11, 2019

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. After spending only $600 and a few hours, I found myself quickly unable to keep up with all the quality inbound leads and conversations I was having with my target accounts. With the Fidelity campaign, I was bidding at $3.43

Process 68

Process CTR Sell Cross-sell 68

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Imagine you’re a clothing retailer. One campaign in particular delivered a 35.5X lift in ROI.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

ConversionXL

JUNE 2, 2022

LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. They then built and implemented their account-based multi-touch marketing campaign around those targets. Native ads.

Launch 100

Launch Campaign Pipeline Growth 100

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

DECEMBER 18, 2014

Fab.com is an e-commerce retailer that experimented with a unique “add to cart button” on their website. While Variation 2 led to a modest 15% increase in CTR, Variation 1 increased CTR by 49%. Not meeting customer expectations, even if you think you may have exceeded them, can hurt your CTR and conversion rates.

Conversion 77

Conversion CTR E-commerce Lead generation 77

Lead Fuze

AUGUST 6, 2021

A fresh region’s sales trend is highly dependent on the establishment of distribution infrastructure, retail locations, and/or a local sales staff. Typically, a lead generation campaign would include multiple call-to-actions. This means that you should be able to identify each component of your campaign.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64