Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc.

Objectives and Key Results 111

Objectives and Key Results Campaign Finance Real Estate 111

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. Getting Started with Email Marketing.

Real Estate 101

Real Estate A/B testing CTR B2C 101