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But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?
The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.
The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.
1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. Procter and Gamble pilot the concept of the content hub with BeingGirl.com. Dove employs storytelling in its campaign partnership with Operation Homefront.
Um, and then previous experience include, uh, GM and marketing roles at Gap, Williams Sonoma, Clorox, Procter Gamble. there’s so many things, but probably the most important thing that I, I took away from, it was like 10 years in consumer marketing and sales between Procter Gamble and Clorox. Um, just to, uh, career, man.
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