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4 Reddit ad formats you need to know

Search Engine Land

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. 59% of Redditors are not on X. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 116
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. What is like the step change function that we’re missing out on?

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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson

Sales Hacker

She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. 15:08 Building campaigns that fuel your narrative across every channel.

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How to Automate Apps with Workflows & Integrations

ConversionXL

monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. This could include recording that behavior in a CRM or performing a specific action, such as sending an email or adding a contact to a new ad campaign. Conclusion.

CRM 143
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67
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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.

Price 45