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Top 3 marketing use cases for the B2B metaverse

Martech

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

And remember, it's not too late to dream up your own Super Bowl campaign! For example, the post outlines where the fans of the two teams go to eat, what television networks they watch, and what social networks they use (as shown in the picture above). which will only help them during this campaign, and in future campaigns.

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AI-powered martech releases and news: April 25

Martech

This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. The teacher used the school’s network to access OpenAI tools and Microsoft Bing Chat services a day before the audio clip was sent out, police said.

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Everything You Need to Know About Brand Management

Hubspot

The company creates digital marketing assets using your brand guidelines and helps you implement them in campaigns. RP3 Agency is a Maryland-based marketing agency. Notable BrandJuice clients include Denver International Airport, DISH Network, and Red Canary. -based agency focused on digital design and development. RP3 Agency.

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5 Branding Tips for Your Next Nonprofit Fundraising Campaign

Hubspot

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. An excellent example of a nonprofit with a well-known brand that helped one of its major campaigns is GiveCorps , which recently had a Giving Tuesday campaign called BmoreGivesMore.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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