Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Google Promotes Boost To All Of U.S., Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch.

A/B testing 133

A/B testing Engineering Price Territory 133

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Search Engine Land

APRIL 22, 2024

A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Avoid rebranding and launching a new website design simultaneously. Affiliates see better conversion rates when they promote specific products and landing pages.

Launch 121

Launch Engineering Cross-sell Trust 121

Hubspot

APRIL 13, 2021

Here, I've included some lessons based off my own experience launching and revamping the webinar program at CXL , as well as insights and quotes from other successful marketers. If the answer is no, then I don't want to publish or promote it. How you construct a webinar is important — and so is the audience to whom you promote it.

Construction 96

Construction Pitch Promote Presentation 96

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59