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Going International? Tips for Global Ecommerce Expansion

Salesforce

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Finally, campaigns may need a local makeover as part of an international ecommerce expansion.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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The Ultimate Guide to Entrepreneurship

Hubspot

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. Who would become promoters of it? This promotes future growth and raises capital at the same time. Your content, branding, and mission statement will attract people to your campaign and hopefully motivate them to back it.

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How to create a link building strategy

Search Engine Land

This article examines what makes a “good strategy” and a simple method to map a situation analysis to a strategic framework. Learn a method for applying helpful strategy and planning insights to your situation and turn it into actionable steps for your next link building campaign. Happy strategizing!