Remove Campaign Remove Strategic planning Remove UX
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The high cost of undervaluing experienced marketing leadership

Martech

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. They translate market insights into action, structure high-performing teams and build scalable, measurable campaigns. Campaigns go ignored. Ineffective campaign performance. ICP definition. Intent data.

GTM 102
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How to create and manage an SEO budget

Search Engine Land

To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. The ideal SEO budget depends on your needs Budgeting, like auditing and reporting, may not directly boost impressions, rankings, clicks, or conversions in search, but it’s a vital element for any successful SEO campaign.

UX 102
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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Skills needed: Research, analyzation, strategic planning, cross-functionality, writing, customer service, a creative problem-solving mindset, technical knowledge, pricing strategy, solving for the customer. UX / UI Designer. Visual UX Developer. Lead Acquisition Specialist. Customer Acquisition Specialist. Web Developer.

UX 100
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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns. 2: Leverage social media platforms like LinkedIn for targeted outreach campaigns, ensuring personalized messages that resonate with decision-makers.

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

SWOT: Strengths, weaknesses, opportunities and threats A SWOT analysis is a strategic planning tool that identifies: S trengths. Conduct a local SEO campaign. This article will explain how to conduct an SEO SWOT analysis and how you can use this time-proven approach to focus your efforts and improve your SEO. W eaknesses.