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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust 78
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. For companies that sell on Amazon, getting Alexa to choose your products requires optimizing for Amazon Choice. The origin of voice search answers. Creating a Skill for Alexa.

B2B 100