Sales Hacker

JULY 15, 2021

Account-based marketing (ABM) aka key account marketing is a highly targeted business marketing strategy. It aligns marketing and sales functions to target a predetermined specific set of key accounts. So you can focus your marketing efforts on the top 50 education SaaS brands in the USA. Pinpoint your key metrics.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

ConversionXL

FEBRUARY 3, 2022

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

AUGUST 11, 2021

Detail your audience’s age, gender, income, education, and occupations. Whether your meeting is over the phone, video call, or in-person, the objective is the same. The idea is to communicate the results of the partnership. To demonstrate the potential of your audience, you need to show sponsors exactly who they’ll be reaching.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Salesforce

APRIL 16, 2024

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. SEO refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). See how the right technology can pay off for your small business.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram. click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106