Search Engine Land

MAY 7, 2024

At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. This is not the case with Lectric eBike, an electric bike ecommerce company. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

CTR 83

CTR Electricity Real Estate X-functional 83

ConversionXL

MARCH 11, 2020

Like most massive (read: faceless) B2B companies, General Electric sees Instagram as a way to build some goodwill toward the brand, so the company uses its IGTV channel to introduce its employees and take followers behind the scenes. Each ad had a “Learn More” call to action that redirected interested users to a product page. Conclusion.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

SEPTEMBER 3, 2019

But I will say that when I think of Wrangler’s value proposition, I think of this: [This post contains video, click to play]. Nissan could’ve launched a new brand for its electric car. Treatment 2 generated a 132% increase in click-through rate at a 99% level of confidence.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

JUNE 18, 2012

if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. Th e click-through rate refers to the percentage of people who saw the ad on a search engine and clicked on it.

Campaign 78

Campaign CTR Networking Click Through Rate 78

Hubspot

FEBRUARY 20, 2019

For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”. Using Sponsored Product Ads, you can also use automatic keyword targeting, which leverages an algorithm to target the most relevant keywords for your product ads.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

ConversionXL

SEPTEMBER 24, 2021

Campaign Monitor found that using a button-based CTA increased its click-through rate by 28% over a link-based CTA. Electric toothbrush brand Willo builds the intrigue for its product announcement from the subject line. If you want users to take action, always go with a CTA button and clear instructions. Image source.

Product 134

Product Launch Click Through Rate Follow-up 134