Remove Click Through Rate Remove Gambling Remove Referrals
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. In the mid-1990s, Proctor and Gamble (P&G) introduced a new product, one that could decimate pungent smells like cigarette smoke. What action do you want the reader to take? The problem?

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

60-80% open rates and click through rates. Dropbox: first achieved growth through virality. So they optimized referral process. You are gambling if you use other’s best practices. Example: wechat in China. intimate communication is how we actually have our conversations, not email, or ads.