Email Copywriting 101: Five Steps to Better Converting Emails
ConversionXL
FEBRUARY 27, 2019
As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. In the mid-1990s, Proctor and Gamble (P&G) introduced a new product, one that could decimate pungent smells like cigarette smoke. What action do you want the reader to take? The problem?
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