Remove Click Through Rate Remove Government Remove User Experience
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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments. The biggest challenges in visual content and SEO include a lack of centralization, inconsistent policies, governance and knowledge across departments. Business email address Sign me up! Processing. See terms.

CTR 112
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How SEO and content marketing work together

Search Engine Land

Ultimately, earning a top 5 spot in organic (non-paid) results in Google promises the best chance people will not just see your listing, but also click on it. CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link. Get the daily newsletter search marketers rely on.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Yet the justification for user research extends beyond anecdotal evidence from industry leaders.

UX 111
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How HubSpot Manages a Giant Website With a Tiny Team

Hubspot

We needed a strategy for managing our websites that could accomplish our team needs: it needed to empower the many people at the company who contribute to the website and ensure a consistent user experience that delivered on measurable business goals. We ultimately decided to track the overall website’s performance by conversion rate.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Top-ranking search results are ample evidence of what users want: Which types of sites rank highly? Government and university sites? But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through. In SERPs, Google shows its hand. Individual sites? Aggregators?

UX 126
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The Google anti-trust trial: A deep dive into the details

Martech

12) Google’s lawyer, Schmidtlein, argued in court that the government is pursuing a regressive lawsuit. In emails written back in 2007, he told Google’s co-founders Larry Page and Sergey Brin that not giving customers a choice of search engine resulted in a bad user experience, reports Bloomberg. Why we care: If the U.S.

Trust 94
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Technical SEO : Ensuring that sites load well, are correctly parsed by search engines, and provide a good user experience. The numbers that make up this business model are simple: Impressions : The amount of times that your ads have been shown to users as they browse the internet.