Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
ConversionXL
OCTOBER 4, 2018
The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. As a result, they’ve seen click-through-rates increase “dramatically.”. We pull in the data, build the model, and are off and running.”.
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