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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email click-through rates? How many "likes" do you generally get on an individual Facebook post? What is your average landing page conversion rate? Establish data benchmarks. But that doesn't mean our Editorial team is exempt from being analytical.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. This will mean the sponsor is offering genuine value while increasing brand awareness and lead generation opportunities. Lean on your professional networks too.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. In that case, the company has existing knowledge of the space and can leverage its networks and credibility for market expansion. Unrelated diversification.

Growth 115
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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

This is a much more advanced method than typical programmatic- or data-targeting approaches which don’t have in-depth insight into active accounts and active prospects or the specific niche B2B tech content they are researching right now.”.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. More importantly, don’t forget to measure the number of qualified leads and new business generated from your content efforts.

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web. Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. Banner Ads.

Niche 246
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LinkedIn advertising: A comprehensive guide

Search Engine Land

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.