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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half. Here’s how we’ve done it.

Product 151
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. This ensures your ads are customized to help generate clicks. Want to test a new product? Being visible gives your business that all-important stamp of approval.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

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