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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. Conversion rate. sale, sign-up, or download) compared to the total number of visits. A good conversion rate points to a successful funnel that can be analyzed and replicated. A poor rate, on the other hand, is a sign that parts of your funnel are ineffective or broken. Click-through rate.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Reduce complexity in the sign-up process. Growth hacking isn’t about deploying sleazy tricks.

Growth 113
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Customers go online to avoid calling—rebuilt page to make it more experiment-friendly and targeted reduction in customer call rates. Don’t get caught up in hacks.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Avoid paid keyword traps. Video carousels.

Gambling 101
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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

HubSpot's first season of Skill Up is all about SEO. They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. Getting Started With Google Analytics 360. SEO Newsletters. Tech Bound. Advanced Google Analytics.

UX 101
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The Ultimate Guide to Marketing Trends in 2018

Hubspot

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with the changes isn’t quite enough. Let’s change up the algorithm of the search results page for fun.”. Content Marketing Trends. Create video!

Follow-up 101