ConversionXL

FEBRUARY 3, 2022

The result? People had a terrible experience using their product. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Use quantitative research to glean standardized facts related to users’ experience with your website, brand, or product features.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The result? Guide users to the offer as quickly as possible. via Observer ]. Image source. Acquisition. Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 3, 2019

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). If the shopping experience is full of friction, why would anyone return?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82