Search Engine Land
MAY 13, 2024
And for B2B, you need a content strategy with a strategic distribution plan. What matters is how you distribute it to the right people through the right channels. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. You’ve created awesome content, but now what?
Search Engine Land
MAY 7, 2024
Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. The x -axis shows U.S. Get the daily newsletter search marketers rely on.
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Lead Fuze
SEPTEMBER 2, 2023
It’s not merely tactical; it holds strategic value too by identifying market gaps ripe for innovative campaign approaches from marketers willing to take risks while maintaining focus on achieving high click-through rates and conversions. Important Lesson: Embrace the mobile revolution for Google Ads success.
ConversionXL
AUGUST 5, 2021
monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. By starting with simple automations, your team will be able to reclaim their time to focus on more productive or strategic activities. They run in strict sequences, often at the same time of day, week, or month (e.g.
ConversionXL
FEBRUARY 3, 2022
Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. SEO, email marketing, Facebook advertising). Activation.
ConversionXL
APRIL 3, 2018
60-80% open rates and click through rates. Value = (Knowledge + Process) x Skill x Attitude. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Functional analysis. Example: wechat in China. messenger sub worth 5 to 10x an email sub. instant delivery.
ConversionXL
MARCH 21, 2017
I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Click Through Rate. Personalization is crucial. I must have spent two days on that one. Spike Lee graciously sent me a thank-you note—an actual signed letter from Spike!
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