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How to make PPC work for SMBs

Search Engine Land

While phrase and exact match keywords are still eligible for close variant matching, you retain much more control over the queries they match to compared to broad match. Localized geo-targeting Start by targeting your core service areas or a specific region. As a result, focus on capturing existing demand first.

Territory 113
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Sales Pipeline Radio, Episode 223: Q & A with Nick Runyon @runyonski

Heinz Marketing

So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital. Matt: Is it fall yet in Livingston, Montana, have you guys seen some change or is it still feel like summertime? Nick Runyon: Great to be here. It is fall.

Pipeline 129
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

Sell 59
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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

(More on how these fit together below.) ( Back to top ) Why it’s important to track sales velocity Monitoring your sales velocity helps you accurately track the time it takes for your team to close deals. If you’re using a CRM like Salesforce, these metrics are tracked automatically and are readily available. 1/4 = 0.25

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. It’s the stage of the sales process where buyers should be sharing whether your service has been short-listed, if not outright chosen. For example, in negotiations, I might offer a 2% discount for marketing services.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your sales team is close to meeting their quota. Combining short-term goals with quick bonuses is often just the motivation salespeople need to close deals. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter.