How to Run Effective Online Sweepstakes Campaigns
ConversionXL
JANUARY 11, 2013
In short, for maximum targeted results incorporate your strategic objectives into the sweepstakes campaign structure from the beginning. Life-time value of those customers is close to zero. As an example Wyndham Hotels and Resorts ran an Facebook sweepstakes campaign were the price was 3 nights free lodging in one of their hotels.
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