Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. If a demo request comes in from an account that was never reached out to by an SDR, it’s purely a marketing lead. Or was it the blog, or the TV ad?
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