Remove Cold Call Remove Contact Remove Go To Market Remove Tradeshows
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. If a demo request comes in from an account that was never reached out to by an SDR, it’s purely a marketing lead. Or was it the blog, or the TV ad?

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The world’s largest enterprises — including Mazda, IWG, Robert Bosch, and Rockwell Automation — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Media Contact. Stephanie Jackman. Public Relations Manager, Seismic. sjackman@seismic.com. There is a section that states.