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SalesTech Video Review: @ZoomInfo

SBI

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

Jon’s session was filled with tons of great information on ABM from selecting accounts to creating engagement, marketing alignment, and measurement. What stood out to me that seemed like a no brainer was his idea to develop an account journey , like a buying journey but specific to an account not a contact. Contact Acquisition.

B2B 62
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. “I have all I need, I’ll contact you later.” In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale?

B2C 91
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The SaaS Playbook for Moving Up-Market

Sales Hacker

The ICP determines decisions across the company from the go-to-market to product strategy. Based on this customer profile, marketing, sales and revenue operations build a list of companies and contacts. Start with the company ICP, and then look at the contacts (titles) within the company. Point of Contact Demo.

Legal 85
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The world’s largest enterprises — including Mazda, IWG, Robert Bosch, and Rockwell Automation — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Media Contact. Stephanie Jackman. Public Relations Manager, Seismic. sjackman@seismic.com. There is a section that states.

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How to design and execute a rock-solid AI strategy that delivers results

SalesLoft

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52