Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. “I have all I need, I’ll contact you later.” This means the SDR no longer has credit for this lead, which moves to the pipeline very quickly.
Let's personalize your content