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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. “I have all I need, I’ll contact you later.” In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale?

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The SaaS Playbook for Moving Up-Market

Sales Hacker

The ICP determines decisions across the company from the go-to-market to product strategy. Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. Run Account Based Marketing Programs. Product usage.

Legal 87
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The world’s largest enterprises — including Mazda, IWG, Robert Bosch, and Rockwell Automation — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Media Contact. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

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How to design and execute a rock-solid AI strategy that delivers results

SalesLoft

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

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