Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. “I have all I need, I’ll contact you later.” In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale?
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