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HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

Hubspot

But no matter what you feel while watching their video, Nike's motivational and encouraging message to female athletes is clear." — Kristen Baker, Content Marketing Manager. For her recent album Lover, she began her marketing campaign by commissioning a mural in Tennessee. Lover album release campaign.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your reps just need a push to stay motivated. SPIFFs, or S ales P erformance I ncentive F unds, are short-term sales incentives used to motivate salespeople to achieve goals or sales targets within a set timeframe. If you’re looking for long-term, structured motivation, focus on commissions.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Why should you include clawback clauses in your sales commission plans? For sales organizations, this type of clause or provision enables a business to reclaim commission or other performance-based compensation paid to a salesperson under specific circumstances. Why should you include clawback clauses in your sales commission plans?