article thumbnail

HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

Hubspot

For her recent album Lover, she began her marketing campaign by commissioning a mural in Tennessee. "Every time Taylor Swift is about to drop an album, her fans know about it before the media even catches on. That's because Taylor Swift's marketing, while predictable, is extremely effective.

article thumbnail

What is Comparative Advertising? [+ Examples]

Hubspot

These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Kroger is a grocery store chain that took out a full-page comparative advertisement against a local competitor (Publix) in a Tennessee newspaper. United States Comparative Advertising Law.

Legal 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.

article thumbnail

How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Why should you include clawback clauses in your sales commission plans? For sales organizations, this type of clause or provision enables a business to reclaim commission or other performance-based compensation paid to a salesperson under specific circumstances. Why should you include clawback clauses in your sales commission plans?