PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. In the UK, publishers sued Google for $4.2
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