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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research.

Retail 132
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 74
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Growth requires taking market share from your competitors, while they try to do the same to you. Among the popular methodologies, this happens to be a favorite.

Sales 141
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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market. There’s a lot of design function.

Growth 43
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

They’re facilitating virtual schooling, they’re helping governments organize. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before?