Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
Good luck with lead attribution in that scenario. . What was the percentage influence of each action to get the meeting? If a demo request comes in from an account that was never reached out to by an SDR, it’s purely a marketing lead. A net new account scheduled for a meeting via a cold call, is purely an SDR sourced lead.
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