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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 128
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. All the deal structure parameters will have a direct impact on value and cost, hence price. CRM application licenses a natural language search technology.

GTM 74
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10 Sales closing questions to seal the deal

PandaDoc

To use this promotional technique, the closer must go into the meeting anticipating objections (especially with pricing) and have a pre-approved offer ready to go. Do you need this functionality or that? Discussing functionality is especially important if you’re a SaaS business or offer IT solutions.

Closing 52
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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

Should sales commission be paid on renewals? I started a little legal software company with my Dad in South America. Harry Stebbings: Well, from legal software in Brazil to Redpoint, that is a unique journey. * How does Tom think about constructing comp plans the right way today? What is Tom’s favorite book and why?

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A guide to sales workflow process to increase your profit

PandaDoc

Common objections include but are not limited to the following: Pricing or departmental budget issues Inability to understand the benefits No belief in the ability to implement your product or service. Typical actions that close a sale include final quotes, agreed negotiations, deposits, and the signing of contracts and other legal documents.

Process 52
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7 Ways Form Accessibility Can Boost Conversions

ConversionXL

The Extra Costs Commission found that disabled people face extra costs of up to £550 per month.If they could use resources such as online price comparison sites they could save money. It’s a legal requirement. anything with input type =”x”) are naturally accessible, <div> or <span> elements are not.

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SaaStr Podcast for the Week with Redpoint Ventures and Cloudflare — January 3, 2020

SaaStr

Should sales commission be paid on renewals? I started a little legal software company with my Dad in South America. Harry Stebbings: Well, from legal software in Brazil to Redpoint, that is a unique journey. * How does Tom think about constructing comp plans the right way today? Tom Tunguz: I had a curious journey.