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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

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Model Building from the Ground Up

ConversionXL

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Projected gold pricing? Volatility of wages, gold prices, equipment, etc., previous offers, comparable plot pricing, etc.)? Labor requirements and costs?

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Adopting artificial intelligence in your sales process

PandaDoc

Agile pricing policy AI can analyze market trends, competitor pricing, and demand fluctuations to suggest dynamic pricing strategies. Dynamic real-time pricing is highly demanding yet heavily labor-intensive and risky in terms of setting the wrong price accidentally. Turbo with API and predefined inputs.

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How to Get the Most Out of a Sales Call

Salesforce

For larger companies, this often includes legal teams and high-level company executives. Do you owe the prospect a spec sheet or a price quote? To avoid this, close the call with a couple of direct questions/comments: “You’ve highlighted X and Y as problems for your business. Confirm next steps.

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

How does your customer success and customer support functions change with the move to enterprise? The reason I suggest this as an approach is that when you’re getting your pricing right as a partner, and to grow with your customer. That’s in a case when pricing is successful. So you bake that into pricing model.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. All the deal structure parameters will have a direct impact on value and cost, hence price. CRM application licenses a natural language search technology.

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