Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 125

Retail X-functional Launch Non-Profits 125

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

X-functional 52

X-functional Territory CRM Lead generation 52

Salesforce

NOVEMBER 20, 2023

For larger companies, this often includes legal teams and high-level company executives. Send an advance copy of the contract or a prepared quote so all decision-makers can review sales details before the call. Do you owe the prospect a spec sheet or a price quote? The contract period is pretty long. Confirm next steps.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Licensing OEM software. OEM deal structure.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? A classic example is a Shopify selling to, let’s say, contract. The reason I suggest this as an approach is that when you’re getting your pricing right as a partner, and to grow with your customer.

GTM 53

GTM Price Up-sell Product 53

PandaDoc

FEBRUARY 27, 2023

If they agree, the deal is finalized by the signing of a contract. To use this promotional technique, the closer must go into the meeting anticipating objections (especially with pricing) and have a pre-approved offer ready to go. That is, “Sure, we can give you a discount but we need you to sign the contract today.”

Closing 52

Closing Contract Technique Objectives and Key Results 52

SaaStr

MARCH 1, 2019

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? I started a little legal software company with my Dad in South America.

Contract 47

Contract Price Commission Conversion 47