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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 127
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5 tips to get more value from your tech stack

Martech

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

Do you have any questions about the contract?". We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Contract questions. Never comment on a contract or proposal over email. Things to Say On the Phone. “I

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions. I’ve contracted accounting help. He probably lost several millions in his purchasing price because of it. The same is true for taxes, US GAAP, contracts, HR… Don’t panic.

Finance 129
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10 x Essential Account Manager Skills For Success

The 5% Institute

The Art of Negotiation Negotiation skills are indispensable when managing contracts, pricing, and terms. Cross-Functional Collaboration Successful account management often requires collaboration with diverse teams , such as sales, marketing, and customer support. It’ll give you everything you need to close sales consistently.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

However, SkyStream was able to sustain itself as it had diversified with a $10M contract with Disney on a new product, a $5M 3-year contract with the Department of Defense, and a $2Mrevenue stream from both the EMEA and APAC region. Distribution of B2B deals as a function of price (a product of discount and list price).

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.