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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Another affiliate program might not pay Kim a commission until that visitor makes a purchase. Image Source.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Why should you include clawback clauses in your sales commission plans? For sales organizations, this type of clause or provision enables a business to reclaim commission or other performance-based compensation paid to a salesperson under specific circumstances. Why should you include clawback clauses in your sales commission plans?