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New updates to Google’s gambling and games policy

Search Engine Land

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

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31 Funding Resources for Black-Owned Businesses

Hubspot

Pursuit Lending is a financial organization serving business loans to New York, New New Jersey, and Pennsylvania. Department of Commerce that promotes the growth of minority-owned businesses. They offer a Business Consortium Fund where eligible businesses can receive financing and advisory services. Pursuit Lending. Runway Capital.

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What Will It Take Us to Finally Leave Facebook?

Hubspot

In addition to labeling political or issue-based ads as such, the company also began requiring the same labels be placed on promoted news stories about political topics. In other words, a newspaper's story about an election, if promoted or boosted, would be labeled as a political ad.

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5 Brilliant Marketing Campaigns for Boring Products

Hubspot

According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. When Tipp-Ex wanted to promote their new whiteout tape, they knew they had to get creative. 1) Tipp-Ex. Cardstone saw: 2.7 3) Esurance.

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. Promoting Trust Case Study: Examples. This is a different part of the marketing world. The Power of the Case Study.

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How to Earn an Ivy league Degree by Wasting Time on the Internet

Hubspot

Wasting Time on the Internet" is the name of the University of Pennsylvania''s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. It appears this class is a mixture of abstract literature and philosophy that''s meant, above all, to promote experimental thinking.