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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

OCTOBER 18, 2018

How much do you know about Philadelphia, Pennsylvania? Managers and employees encounter false expertise in three ways: Promotions. The issues associated with promotions parallel those for hiring—an unstructured promotion process risks greater deference to false expertise. What about Acadia National Park?

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Is Emotion Necessary To Make More Sales?

ConversionXL

DECEMBER 9, 2013

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Or promotion? As it turns out, yes. So, What Are The Ways You Can “Create” Emotion? A good purchase might lead to a bonus?

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Sales B2B E-commerce B2C 126
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