5 Brilliant Marketing Campaigns for Boring Products
Hubspot
SEPTEMBER 8, 2014
According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. When Tipp-Ex wanted to promote their new whiteout tape, they knew they had to get creative. 1) Tipp-Ex. Cardstone saw: 2.7 3) Esurance.
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