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5 Brilliant Marketing Campaigns for Boring Products

Hubspot

According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. When Tipp-Ex wanted to promote their new whiteout tape, they knew they had to get creative. 1) Tipp-Ex. Cardstone saw: 2.7 3) Esurance.

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. In the medical technology world a good case study can provide vital evidence by presenting medical data and testing results.

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How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner

Hubspot

Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. in a newsletter for the University of Pennsylvania. Don't know what questions to ask? 2) Consume content that's outside of your comfort zone. 3) Listen without judgment.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

That information would be presented on a computer. record store, Pennsylvania-based Bernie George’s Song Shop , was established in 1932, and also continues to thrive -- it even now boasts two locations. It’s even co-marketed with the TV show “Mind of a Chef” for a special promotion. I had a box of my very own 45s.

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The Power of Defaults in Conversion Optimization

ConversionXL

They can promote cognitive ease and can nudge users in a desirable (or sometimes undesirable direction). In Pennsylvania, the more expensive option was the default, so a small majority elected to take the cheaper option. Default settings also present the opportunity for ‘dark patterns.’ What Is a Default?

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Managers and employees encounter false expertise in three ways: Promotions. The issues associated with promotions parallel those for hiring—an unstructured promotion process risks greater deference to false expertise. What about Acadia National Park?

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What other offers are they promoting? Some people confuse affiliate marketing with referral marketing.