Martech

MARCH 6, 2024

Deep intent data can boost conversion rates from 6% to 10% , per Gartner. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. Hyper-personalization = hyper conversion rates This means going beyond the template. So what’s the key takeaway here? Intent data.

Electricity 110

Electricity Non-Profits Construction Real Estate 110

ConversionXL

JUNE 2, 2022

How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. 60% response rate, 15% conversion rate; $350K in opportunities closed to date; 700% ROI; Significant decrease in resources spent on campaigns.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Sales Gravy

DECEMBER 18, 2020

This conversation about sales and entrepreneurship is both educational and inspirational. Then, I moved into a sales coaching role with a local plumbing, air, and electric company where I was teaching their technicians some of the basics of sales psychology, and going out in the field, and helping them with their sales process.

Prospecting 95

Prospecting Electricity Cold Call Inside sales 95

Spiro Technologies

NOVEMBER 7, 2023

Adam Honig: I’m here in the Boston area, and of course, General Electric somehow has moved its headquarters here a number of years ago. Chad Moutray: Yeah, the reality is General Electric, which is a member, and a lot of other companies use a lot of small businesses as suppliers. But a lot of them are much more modestly sized.

Manufacturing 59

Manufacturing Construction Electricity Non-Profits 59

Spiro Technologies

OCTOBER 12, 2023

So, that means construction vehicles, agricultural machinery, and large turf care things—not like the lawnmower that any of us might have in our garage, but something that cuts a fairway, cuts a city park, or things like that. Lloyd Brown: We do quite a bit in the construction industry. Adam Honig: Wow! That’s amazing!

Technology 59

Technology Technology Customers Manufacturing 59

PandaDoc

FEBRUARY 23, 2023

As a non-threatening environment, icebreaker sessions promote lighthearted conversations and laughter—helping alleviate any tensions within the group. What you need: Blindfolds, an electric fan, and simple building materials such as card stock or cardboard paper, toothpicks, rubber bands, straws, masking tape, sticky notes, etc.

Construction 52

Construction Gaming Objectives and Key Results Electricity 52

Sales Hacker

JANUARY 5, 2023

Join the conversation: How to clean up duplicate records in Outreach.io. You know that ‘GE’, ‘General Electric’, and ‘GE Inc’ are all duplicates—an easy fix. It’s crucial to construct a clear, written definition of what a duplicate is before moving forward. What are duplicate leads? Check out my article: Do I Need Salesforce?

Objectives and Key Results 78

Objectives and Key Results Cross-sell Electricity Contact 78