SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 71

Go To Market Growth GTM X-functional 71

Heinz Marketing

MARCH 11, 2019

I think what I see happening now is kind of a return to the basics and saying what are our core objectives as a team and how does our technology need to be constructed to help us do what we really care the most about. Let me pick one and pick a vendor that’s going to help deliver 100% of what I need, and let me drop the other two tools.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * I was sending a 100 emails a week and doing those initial meetings for that firm for two years. How important is it to own the entire customer journey? At what scale does that become impossible?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? So the previous one saying carefully constructed very different things, staying in the same segments, [inaudible 00:09:38]. What are the biggest challenges in making this transition? Krish Subramanian: This is a fantastic question.

GTM 52

GTM Price Up-sell Product 52

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

MARCH 1, 2019

What time frame from SAL to closed lead suggests product market fit? How does Tom think about constructing comp plans the right way today? Tom Tunguz: Well, it’s tough because you can construct a multiyear contract in a bunch of different ways. And then the second, he was going to market trying to change pricing.

Contract 46

Contract Price Commission Conversion 46

SaaStr

JANUARY 3, 2020

What time frame from SAL to closed lead suggests product market fit? How does Tom think about constructing comp plans the right way today? Tom Tunguz: Well, it’s tough because you can construct a multiyear contract in a bunch of different ways. And then the second, he was going to market trying to change pricing.

Contract 10

Contract Price Commission Conversion 10