ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

SaaStr

OCTOBER 27, 2023

Monday, for example, was built horizontally at first and then found that insurance companies, churches, and construction performed best. But it can be distracting for engineering, product, and GTM teams. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down.

Strategize 110

Strategize Growth Niche Quota 110

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Royalty Models: Royalty models based on a percentage of revenue is the most straightforward model to construct. Blending these into hybrid models is also common.

GTM 88

GTM Negotiate Profit margin Contract 88

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. A few product launch and sales metrics to keep an eye on include: Sales volume: The number of units sold post-launch directly measures market acceptance.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

JANUARY 29, 2025

It took a while to take off, but then as mobile took off and more, it accelerated and grew to become the #1 player in construction SaaS. Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus For 80%+ market share.

Non-Profits 112

Non-Profits GTM Construction Territory 112