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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Google needs to help people compare the use cases for gas versus charcoal grills, to find great recipes for grilling, to understand different techniques (e.g., Consider the range of intent: Shopping ads, local restaurants, barbecue techniques, and local retailers. Yes, Google and Amazon’s search functions are not the same.

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Running Before You Walk: What You Need to Know About Personalization

ConversionXL

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. How do you decide to assign X experience to Y segment? Personalization, of course, can be a wonderful technique. The State of Personalization Today.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

How does Tom think about constructing comp plans the right way today? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. How does the impact of a salesperson change the conversion rate?

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The Evolving Role of the CEO: As a Company Scales, How Your Job Changes (Video + Transcript)

SaaStr

Justin Kan : What are the techniques that you think are the best for extracting that feedback from your team or customers or people around you? It’s non-violent communication, but very much like here’s X, Y, Z. ” It’s become something that I really seek out. No defense. Justin Kan : Cool.

Trust 45
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SaaStr Podcast for the Week with Redpoint Ventures and Cloudflare — January 3, 2020

SaaStr

How does Tom think about constructing comp plans the right way today? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. How does the impact of a salesperson change the conversion rate?